Leveraging Japan: Marketing to the New Asia - George Fields - Books - John Wiley & Sons Inc - 9780787946630 - December 27, 1999
In case cover and title do not match, the title is correct

George Fields
Leveraging Japan: Marketing to the New Asia

Price
Íkr 4,919
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 24 - Sep 7
Get notified about new George Fields releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.

328 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 27, 1999
Original release date 2000
ISBN13 9780787946630
Publishers John Wiley & Sons Inc
Pages 356
Dimensions 124 × 200 × 29 mm   ·   607 g

More from the same publisher

See all of George Fields ( e.g. Hardcover Book and Paperback Book )