Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal - Griffin, Jill (Marketing Resources Center, Inc., Austin, Texas) - Books - John Wiley & Sons Inc - 9780787946678 - March 1, 2001
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Griffin, Jill (Marketing Resources Center, Inc., Austin, Texas)
Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof.

336 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2001
ISBN13 9780787946678
Publishers John Wiley & Sons Inc
Pages 336
Dimensions 153 × 229 × 22 mm   ·   508 g
Language English  

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