Brand Asset Management: Driving Profitable Growth Through Your Brands - Davis, Scott M. (Prophet Brand Strategy) - Books - John Wiley & Sons Inc - 9780787963941 - September 27, 2002
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Davis, Scott M. (Prophet Brand Strategy)
Brand Asset Management: Driving Profitable Growth Through Your Brands

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Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability.

288 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 27, 2002
ISBN13 9780787963941
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 155 × 228 × 21 mm   ·   344 g
Language English  

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