Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need - Andreasen, Alan R. (Georgetown University, Washington, DC) - Books - John Wiley & Sons Inc - 9780787964191 - October 4, 2002
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Andreasen, Alan R. (Georgetown University, Washington, DC)
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need 2nd edition

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Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it.

304 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 4, 2002
ISBN13 9780787964191
Publishers John Wiley & Sons Inc
Pages 304
Dimensions 156 × 239 × 27 mm   ·   439 g
Language English  

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