Data Collection: Planning for and Collecting All Types of Data - Measurement and Evaluation Series - Patricia Pulliam Phillips - Books - John Wiley & Sons Inc - 9780787987183 - February 1, 2008
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Data Collection: Planning for and Collecting All Types of Data - Measurement and Evaluation Series


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Covering the first critical challenge in an ROI evaluation, this book explores collecting the quality and quantity of data needed, from the most credible sources, and using the most efficient methods. It shows how a variety of data collection methods can be used to collect both qualitative and quantitative data.


192 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 1, 2008
ISBN13 9780787987183
Publishers John Wiley & Sons Inc
Pages 192
Dimensions 228 × 154 × 12 mm   ·   276 g

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