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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan Stevens, Robert E (Southeastern Oklahoma State University, USA) 1st edition
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Stevens, Robert E (Southeastern Oklahoma State University, USA)
This single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon.
332 pages, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 13, 2003 |
| ISBN13 | 9780789017703 |
| Publishers | Taylor & Francis Inc |
| Pages | 324 |
| Dimensions | 210 × 152 × 23 mm · 428 g |
| Language | English |