Strategic Global Marketing: Issues and Trends - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789020161 - May 9, 2003
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Erdener Kaynak
Strategic Global Marketing: Issues and Trends 1st edition

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Gain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions.

254 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 9, 2003
ISBN13 9780789020161
Publishers Taylor & Francis Inc
Pages 250
Dimensions 150 × 220 × 20 mm   ·   560 g
Language English  

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