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Strategic Global Marketing: Issues and Trends Erdener Kaynak 1st edition
Strategic Global Marketing: Issues and Trends
Erdener Kaynak
Gain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions.
254 pages, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 28, 2003 |
| ISBN13 | 9780789020178 |
| Publishers | Taylor & Francis Inc |
| Pages | 250 |
| Dimensions | 150 × 220 × 10 mm · 385 g |
| Language | English |
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