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Fundamentals of Business Marketing Research Richard E Plank 1st edition
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Fundamentals of Business Marketing Research
Richard E Plank
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta
312 pages, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2003 |
| ISBN13 | 9780789023124 |
| Publishers | Taylor & Francis Inc |
| Pages | 312 |
| Dimensions | 150 × 220 × 10 mm · 478 g |
| Language | English |
