Marketing Issues in Western Europe: Changes and Developments - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789028372 - June 13, 2005
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Erdener Kaynak
Marketing Issues in Western Europe: Changes and Developments

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This volume examines current trends affecting marketing in Western Europe. Eight contributions from international scholars and practitioners discuss such topics as the consequences of European internal market unification, the impact of fear appeal in a cross-cultural context, and the role of domestic animosity in consumer choice. Kaynak teaches mar

192 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 13, 2005
ISBN13 9780789028372
Publishers Taylor & Francis Inc
Pages 184
Dimensions 148 × 210 × 17 mm   ·   453 g
Editor Jallat, Frederic

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