International Retailing Plans and Strategies in Asia - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789028891 - June 28, 2005
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Erdener Kaynak
International Retailing Plans and Strategies in Asia 1st edition

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Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

222 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 28, 2005
ISBN13 9780789028891
Publishers Taylor & Francis Inc
Pages 216
Dimensions 150 × 220 × 10 mm   ·   400 g
Language English  

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