Euromarketing and the Future - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789060327 - February 6, 2004
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Erdener Kaynak
Euromarketing and the Future 1st edition

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A political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50; includes content analysis of international Web sites that encourage cross-border sales; a survey of small retail business managers in Romania on effects of the influx of large foreign retail chains.

212 pages, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 6, 2004
ISBN13 9780789060327
Publishers Taylor & Francis Inc
Pages 212
Dimensions 150 × 220 × 10 mm   ·   317 g
Language English  

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