Advanced Media Planning - John R. Rossiter - Books - Springer - 9780792382188 - July 31, 1998
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John R. Rossiter
Advanced Media Planning 1998 edition

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Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.

112 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 1998
ISBN13 9780792382188
Publishers Springer
Pages 112
Dimensions 163 × 242 × 14 mm   ·   349 g
Language English  

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