Brand Equity & Advertising: Advertising's Role in Building Strong Brands - David A. Aaker - Books - Taylor & Francis Inc - 9780805812848 - April 1, 1993
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David A. Aaker
Brand Equity & Advertising: Advertising's Role in Building Strong Brands 1st edition

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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

390 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 1, 1993
ISBN13 9780805812848
Publishers Taylor & Francis Inc
Pages 390
Dimensions 152 × 229 × 26 mm   ·   554 g
Language English  
Editor Aaker, David A.
Editor Biel, Alexander

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