Global and Multinational Advertising - - Books - Taylor & Francis Inc - 9780805813951 - September 1, 1994
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Global and Multinational Advertising 1st edition

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Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.

278 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 1994
ISBN13 9780805813951
Publishers Taylor & Francis Inc
Pages 278
Dimensions 150 × 220 × 10 mm   ·   510 g
Language English  
Editor Englis, Basil G.