Values, Lifestyles, and Psychographics - - Books - Taylor & Francis Inc - 9780805814965 - April 1, 1997
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Values, Lifestyles, and Psychographics 1st edition

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A collection that features papers presented at the annual Advertising and Consumer Psychology Conference. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology.

430 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 1997
ISBN13 9780805814965
Publishers Taylor & Francis Inc
Pages 430
Dimensions 150 × 220 × 20 mm   ·   960 g
Language English  
Editor Chiagouris, Larry
Editor Kahle, Lynn R.

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