Tell your friends about this item:
Social Marketing: Theoretical and Practical Perspectives Goldberg 1st edition
Price
Íkr 30,479
excl. VAT
Ordered from remote warehouse
Expected delivery Nov 2 - 16
Christmas presents can be returned until 31 January
Get notified about new Goldberg releases
Our customers say:
Add to your iMusic wish list
Social Marketing: Theoretical and Practical Perspectives
Goldberg
This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.
480 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 1997 |
| ISBN13 | 9780805824995 |
| Publishers | Taylor & Francis Inc |
| Pages | 474 |
| Dimensions | 159 × 242 × 29 mm · 822 g |
| Language | English |
| Editor | Fishbein, Martin |
| Editor | Goldberg, Marvin E. |
| Editor | Middlestadt, Susan E. |
