Measuring Advertising Effectiveness - - Books - Taylor & Francis Inc - 9780805828122 - May 1, 1997
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Measuring Advertising Effectiveness 1st edition

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Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.

424 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 1997
ISBN13 9780805828122
Publishers Taylor & Francis Inc
Pages 424
Dimensions 153 × 230 × 20 mm   ·   780 g
Language English  
Editor Wells, William D.