Persuasive Imagery: A Consumer Response Perspective - Linda M. Scott - Books - Taylor & Francis Inc - 9780805842029 - February 1, 2003
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Linda M. Scott
Persuasive Imagery: A Consumer Response Perspective 1st edition

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Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

464 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2003
ISBN13 9780805842029
Publishers Taylor & Francis Inc
Pages 462
Dimensions 156 × 225 × 43 mm   ·   1.02 kg
Language English  
Editor Batra, Rajeev
Editor Scott, Linda M.

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