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Persuasive Imagery: A Consumer Response Perspective Linda M. Scott 1st edition
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Persuasive Imagery: A Consumer Response Perspective
Linda M. Scott
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
464 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 1, 2003 |
| ISBN13 | 9780805842029 |
| Publishers | Taylor & Francis Inc |
| Pages | 462 |
| Dimensions | 156 × 225 × 43 mm · 1.02 kg |
| Language | English |
| Editor | Batra, Rajeev |
| Editor | Scott, Linda M. |
