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Resistance and Persuasion 1st edition
Resistance and Persuasion
This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.
350 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 1, 2003 |
| ISBN13 | 9780805844863 |
| Publishers | Taylor & Francis Inc |
| Pages | 350 |
| Dimensions | 150 × 220 × 20 mm · 590 g |
| Language | English |
| Editor | Knowles, Eric S. |
| Editor | Linn, Jay A. |