Gaining Influence in Public Relations: The Role of Resistance in Practice - Routledge Communication Series - Bruce K. Berger - Books - Taylor & Francis Inc - 9780805852929 - December 22, 2005
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Bruce K. Berger
Gaining Influence in Public Relations: The Role of Resistance in Practice - Routledge Communication Series 1st edition

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Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

288 pages, black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2005
ISBN13 9780805852929
Publishers Taylor & Francis Inc
Pages 290
Dimensions 152 × 229 × 20 mm   ·   568 g
Language English  

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