Public Relations Metrics: Research and Evaluation - Routledge Communication Series - Betteke Van Ruler - Books - Taylor & Francis Inc - 9780805862720 - May 28, 2008
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Betteke Van Ruler
Public Relations Metrics: Research and Evaluation - Routledge Communication Series 1st edition

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Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

344 pages, 36 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 28, 2008
ISBN13 9780805862720
Publishers Taylor & Francis Inc
Genre Interdisciplinary Studies > Communication Studies
Pages 348
Dimensions 152 × 229 × 23 mm   ·   589 g
Language English  
Editor Tkalac Vercic, Ana
Editor Van Ruler, Betteke (University of Amsterdam, the Netherlands)
Editor Vercic, Dejan

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