Public Relations Metrics: Research and Evaluation - Routledge Communication Series - - Books - Taylor & Francis Inc - 9780805862737 - May 28, 2008
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Public Relations Metrics: Research and Evaluation - Routledge Communication Series 1st edition

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Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

344 pages, 36 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 28, 2008
ISBN13 9780805862737
Publishers Taylor & Francis Inc
Pages 348
Dimensions 156 × 226 × 18 mm   ·   466 g
Language English  
Editor Tkalac Vercic, Ana
Editor Van Ruler, Betteke (University of Amsterdam, the Netherlands)
Editor Vercic, Dejan

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