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The AMA Handbook of Public Relations
Robert Dilenschneider
Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital age. This strategic guide explains how to merge traditional and online PR campaigns to manage and enhance public profiles.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 17, 2010 |
| ISBN13 | 9780814415252 |
| Publishers | HarperCollins Focus |
| Pages | 256 |
| Dimensions | 189 × 261 × 25 mm · 666 g |