Tell your friends about this item:
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience: Engage Your Customers with a Consistent and Memorable Brand Experience Jim Joseph Special edition
Do you have a profile? Log in
Get notified about new Jim Joseph releases
Our customers say:
Add to your iMusic wish list
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience: Engage Your Customers with a Consistent and Memorable Brand Experience
Jim Joseph
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process. The author calls this ideal combination the 'experience effect', and he shows how any business can create one for its brand.
224 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 2010 |
| ISBN13 | 9780814415542 |
| Publishers | HarperCollins Focus |
| Pages | 224 |
| Dimensions | 159 × 233 × 23 mm · 492 g |
More by Jim Joseph
Show all
More from the same publisher
See all of Jim Joseph ( e.g. Hardcover Book and Book )