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Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits John Goodman Second edition
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Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
John Goodman
Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.
288 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 7, 2019 |
| ISBN13 | 9780814439050 |
| Publishers | HarperCollins Focus |
| Pages | 288 |
| Dimensions | 168 × 234 × 27 mm · 454 g |
| Language | English |
