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The Economics and Financing of Media Companies: Second Edition Robert G. Picard 2 Revised edition
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The Economics and Financing of Media Companies: Second Edition
Robert G. Picard
Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.
270 pages, black & white tables, figures, charts
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 24, 2011 |
| ISBN13 | 9780823232574 |
| Publishers | Fordham University Press |
| Pages | 286 |
| Dimensions | 152 × 228 × 16 mm · 385 g |
| Language | English |
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