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The Choice Factory: 25 behavioural biases that influence what we buy
Richard Shotton
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The Choice Factory: 25 behavioural biases that influence what we buy
Richard Shotton
Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
220 pages, Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 12, 2018 |
| ISBN13 | 9780857196095 |
| Publishers | Harriman House Publishing |
| Pages | 220 |
| Dimensions | 141 × 217 × 15 mm · 284 g |
| Language | English |
