The Choice Factory: 25 behavioural biases that influence what we buy - Richard Shotton - Books - Harriman House Publishing - 9780857196095 - February 12, 2018
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Richard Shotton
The Choice Factory: 25 behavioural biases that influence what we buy

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A pioneering examination of how to best apply behavioural economics to marketing.

220 pages, Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2018
ISBN13 9780857196095
Publishers Harriman House Publishing
Pages 220
Dimensions 141 × 217 × 15 mm   ·   320 g
Language English  

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