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Organizational Culture, Business-to-Business Relationships, and Interfirm Networks - Advances in Business Marketing and Purchasing Arch G Woodside
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Organizational Culture, Business-to-Business Relationships, and Interfirm Networks - Advances in Business Marketing and Purchasing
Arch G Woodside
Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes descriptions on how B2B networks form, function and develop and is for readers who want to delve into how B2B relationships actually work and, frequently, do not work.
520 pages, black & white illustrations, black & white tables, figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 18, 2010 |
| ISBN13 | 9780857243058 |
| Publishers | Emerald Publishing Limited |
| Pages | 520 |
| Dimensions | 162 × 239 × 45 mm · 931 g |
| Language | English |
| Series Editor | Woodside, Arch G. |
