Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives - Timothy De Waal Malefyt - Books - Taylor & Francis Ltd - 9780857852021 - September 1, 2012
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Timothy De Waal Malefyt
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives 1st edition

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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings

200 pages, black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2012
ISBN13 9780857852021
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 158 × 234 × 11 mm   ·   334 g
Language English  

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