Tell your friends about this item:
Managing the Corporate Image: The Key to Public Trust James G. Gray 1st edition
Managing the Corporate Image: The Key to Public Trust
James G. Gray
Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.
174 pages
More by James G. Gray
Show allMore from the same publisher
See all of James G. Gray ( e.g. Hardcover Book )