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Developing a Professional Sales Force: A Guide for Sales Trainers and Sales Managers David A. Stumm
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Developing a Professional Sales Force: A Guide for Sales Trainers and Sales Managers
David A. Stumm
Drawing on 25 years of experience as a salesman, sales manager, and training consultant, David Stumm provides a thoughtful analysis of the sales training process--where it succeeds, why it fails, and what is lacking in current practice--and presents field-tested techniques for creating an effective training program.
234 pages
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