Direct Marketing, Direct Selling, and the Mature Consumer: A Research Study - James R. Lumpkin - Books - Bloomsbury Publishing Plc - 9780899302980 - April 17, 1989
In case cover and title do not match, the title is correct

James R. Lumpkin
Direct Marketing, Direct Selling, and the Mature Consumer: A Research Study

Price
Íkr 13,609
excl. VAT

Ordered from remote warehouse

Expected delivery Oct 29 - Nov 12
Christmas presents can be returned until 31 January
Get notified about new James R. Lumpkin releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.

244 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 17, 1989
ISBN13 9780899302980
Publishers Bloomsbury Publishing Plc
Pages 240
Dimensions 156 × 235 × 14 mm   ·   517 g
Language English  

More from the same publisher

See all of James R. Lumpkin