Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them - Donald W. Hendon - Books - Bloomsbury Publishing Plc - 9780899303048 - August 22, 1989
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Donald W. Hendon
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them

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Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.

216 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 1989
ISBN13 9780899303048
Publishers Bloomsbury Publishing Plc
Pages 205
Dimensions 156 × 230 × 23 mm   ·   521 g
Language English  

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