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Marketing's Role in Economic Development David P. Campbell
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Marketing's Role in Economic Development
David P. Campbell
The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries.
160 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 19, 1993 |
| ISBN13 | 9780899307664 |
| Publishers | ABC-CLIO |
| Pages | 160 |
| Dimensions | 143 × 217 × 19 mm · 349 g |
| Language | English |
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