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Marketing Exchange Relationships, Transactions, and Their Media Frank Houston
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Marketing Exchange Relationships, Transactions, and Their Media
Frank Houston
This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.
336 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 26, 1994 |
| ISBN13 | 9780899308098 |
| Publishers | ABC-CLIO |
| Pages | 336 |
| Dimensions | 156 × 234 × 19 mm · 644 g |
| Language | English |
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