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European Retailing's Vanishing Borders Madhav Kacker
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European Retailing's Vanishing Borders
Madhav Kacker
European unification has led to the lowering of physical, technical and fiscal barriers, creating the world's largest mass market. This work presents the logistics of Euro-distribution; case studies of major retailers; internationalisation strategies; and retail company alliances.
246 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 17, 1994 |
| Original release date | 2029 |
| ISBN13 | 9780899308180 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 248 |
| Dimensions | 152 × 229 × 17 mm · 530 g |
| Language | English |
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