Using Secondary Data in Marketing Research: United States and Worldwide - Gordon Patzer - Books - Bloomsbury Publishing Plc - 9780899309613 - March 18, 1995
In case cover and title do not match, the title is correct

Gordon Patzer
Using Secondary Data in Marketing Research: United States and Worldwide

Price
Íkr 11,479
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 13 - 27
Get notified about new Gordon Patzer releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data.

184 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 18, 1995
ISBN13 9780899309613
Publishers Bloomsbury Publishing Plc
Pages 184
Dimensions 156 × 235 × 14 mm   ·   381 g
Language English  

More by Gordon Patzer

Show all

More from the same publisher

See all of Gordon Patzer ( e.g. Hardcover Book )