Using Secondary Data in Marketing Research: United States and Worldwide - Gordon Patzer - Books - Bloomsbury Publishing Plc - 9780899309613 - March 18, 1995
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Gordon Patzer
Using Secondary Data in Marketing Research: United States and Worldwide

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Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data.

184 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 18, 1995
ISBN13 9780899309613
Publishers Bloomsbury Publishing Plc
Pages 184
Dimensions 156 × 235 × 14 mm   ·   381 g
Language English  

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