Information-Driven Marketing Decisions: Development of Strategic Information Systems - A. Coskun Samli - Books - Bloomsbury Publishing Plc - 9780899309767 - February 13, 1996
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A. Coskun Samli
Information-Driven Marketing Decisions: Development of Strategic Information Systems

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Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data — all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.

216 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 13, 1996
ISBN13 9780899309767
Publishers Bloomsbury Publishing Plc
Pages 216
Dimensions 156 × 235 × 15 mm   ·   489 g
Language English  

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