Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing - Arch Woodside - Books - Bloomsbury Publishing Plc - 9780899309842 - August 20, 1996
In case cover and title do not match, the title is correct

Arch Woodside
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing

Price
Íkr 13,599
excl. VAT

Ordered from remote warehouse

Expected delivery Sep 7 - 21
Get notified about new Arch Woodside releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

280 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 20, 1996
ISBN13 9780899309842
Publishers Bloomsbury Publishing Plc
Pages 280
Dimensions 152 × 229 × 19 mm   ·   521 g
Language English  

More by Arch Woodside

Show all

More from the same publisher

See all of Arch Woodside