Brand Psychology: The Art and Science of Building Strong Brands - Laura Busche - Books - Taylor & Francis Ltd - 9781032373720 - November 17, 2023
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Brand Psychology: The Art and Science of Building Strong Brands

Laura Busche

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Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

352 pages, 36 Tables, black and white; 6 Line drawings, color; 55 Line drawings, black and white; 7

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 17, 2023
ISBN13 9781032373720
Publishers Taylor & Francis Ltd
Pages 384
Dimensions 234 × 154 × 29 mm   ·   598 g
Language English  
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