Brands and Branding: Strategy to Build and Nurture Brands - Aggarwal, Ashita (S.P. Jain Institute of Management and Research, Mumbai, India) - Books - Taylor & Francis Ltd - 9781032507989 - November 6, 2023
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Aggarwal, Ashita (S.P. Jain Institute of Management and Research, Mumbai, India)
Brands and Branding: Strategy to Build and Nurture Brands

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The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.

300 pages, 45 Tables, black and white; 11 Line drawings, black and white; 73 Halftones, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 6, 2023
ISBN13 9781032507989
Publishers Taylor & Francis Ltd
Pages 296
Dimensions 150 × 220 × 20 mm   ·   740 g
Language English  

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