Daytime Television Programming - Routledge Library Editions: Broadcasting - Marilyn J. Matelski - Books - Taylor & Francis Ltd - 9781032621883 - December 22, 2023
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Marilyn J. Matelski
Daytime Television Programming - Routledge Library Editions: Broadcasting

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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

90 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2023
ISBN13 9781032621883
Publishers Taylor & Francis Ltd
Pages 90
Dimensions 150 × 220 × 20 mm   ·   330 g
Language English  

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