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Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing Dirk Vom Lehn
Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing
Dirk Vom Lehn
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 26, 2025 |
| ISBN13 | 9781032669991 |
| Publishers | Taylor & Francis Ltd |
| Pages | 272 |
| Dimensions | 153 × 228 × 16 mm · 372 g |
| Language | English |