A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation - Philip Kotler - Books - Taylor & Francis Ltd - 9781032836843 - June 24, 2024
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Philip Kotler
A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

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According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th

464 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2024
ISBN13 9781032836843
Publishers Taylor & Francis Ltd
Pages 458
Dimensions 150 × 220 × 10 mm   ·   820 g
Editor Lindgreen, Adam

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