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The Psychology of Marketing: Cross-Cultural Perspectives Gerhard Raab
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The Psychology of Marketing: Cross-Cultural Perspectives
Gerhard Raab
Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr
414 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 24, 2024 |
| ISBN13 | 9781032838243 |
| Publishers | Taylor & Francis Ltd |
| Pages | 412 |
| Dimensions | 246 × 175 × 26 mm · 732 g |
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