Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World - Mastering Luxury Management - Kveta Olsanova - Books - Taylor & Francis Ltd - 9781032973951 - September 2, 2025
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Kveta Olsanova
Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World - Mastering Luxury Management

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This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 2, 2025
ISBN13 9781032973951
Publishers Taylor & Francis Ltd
Pages 244
Dimensions 246 × 174 × 15 mm   ·   580 g
Language English  

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