Youth Marketing To Digital Natives - Wided Batat - Books - Edward Elgar Publishing Ltd - 9781035308163 - October 18, 2022
In case cover and title do not match, the title is correct

Wided Batat
Youth Marketing To Digital Natives

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Wided Batat releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.

288 pages

Media Books     Book
Released October 18, 2022
ISBN13 9781035308163
Publishers Edward Elgar Publishing Ltd
Pages 288
Dimensions 158 × 234 × 18 mm   ·   462 g

More from the same publisher

See all of Wided Batat ( e.g. Hardcover Book , Book and Paperback Book )