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Consumer Behaviour: Applications in Marketing Robert East 5 Revised edition
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Expected delivery Dec 21 - 28, 2026
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Consumer Behaviour: Applications in Marketing
Robert East
Move beyond basic psychology with this critical, research-led approach to consumer behaviour. This new edition is fully updated with insights on AI, digital advertising, and behavioural finance.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | December 12, 2026 |
| ISBN13 | 9781036206413 |
| Publishers | SAGE Publications Ltd |
| Pages | 424 |
| Dimensions | 150 × 220 × 10 mm · 636 g (Weight (estimated)) |
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