Marketing: The Basics - The Basics - Karl Moore - Books - Taylor & Francis Ltd - 9781041106241 - February 11, 2026
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Karl Moore
Marketing: The Basics - The Basics 3rd edition

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Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 11, 2026
ISBN13 9781041106241
Publishers Taylor & Francis Ltd
Pages 304
Dimensions 150 × 220 × 20 mm   ·   760 g

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